Edgar Rice Burroughs, the creator of Tarzan, was not just an incredibly successful author–he was a smart entrepreneur who knew how to sell the same idea over and over again. Ten years ago, I wrote about ERB and the king of the jungle for Reason.

Edgar Rice Burroughs, the creator of Tarzan, was not just an incredibly successful author–he was a smart entrepreneur who knew how to sell the same idea over and over again. Ten years ago, I wrote about ERB and the king of the jungle for Reason.

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